It’s the worst decision you have to make as a business owner. You ran the numbers over and over again but there’s no way around it. You have to lay off employees.
With my old company, Imagine Easy Solutions, we ventured out from our growing consumer business to see if we could diversify and create a successful enterprise product. We brought on a team of highly motivated sales people to make that happen. Unfortunately, after some time we realized the enterprise product just wasn’t working so we made the incredibly tough decision to cut our losses.